Starbucks EMEA partner with Send a Cow for Rwanda project

Starbucks Send a Cow
Hay's Galleria Starbucks staff before their 11k walk for Send a Cow. Photo: Twitter/_BeccaTurner

Starbucks EMEA are collaborating on a new project with Send a Cow to help farming communities in Rwanda develop effective and sustainable farming practices.

Last week’s launch of the three-year Coffee + Cows project will directly benefit over 3,000 people by providing them with training in sustainable farming techniques, gender and social development, and the supply of livestock.

To support this initiative, Starbucks staff from Hay’s Galleria in the London Borough of Southwark completed an 11k walk to raise extra money for the charity. Cassie, Aistė, Antoni, Adrian, Steven, Olga and Magda walked from Hay’s Galleria to Sutcliffe Park and at the time of writing have raised £215 (43%) of their £500 target.

Starbucks and Send a Cow’s partnership began when Starbucks employees visited a project run by the charity in Rwanda during a company trip to visit coffee farms. They were so inspired by their experience, they began a fundraising campaign in Starbucks UK stores for Send a Cow. This activity raised £100,000, which is equivalent to 153 farming families being provided with a dairy cow.

“This partnership was born from the passion of our partners, something we are incredibly proud of. We want to raise awareness of the essential work Send a Cow do to help farming communities in East Africa, through the at-home coffee sold in our stores and our chilled coffees in supermarkets. We are committed to ethically sourcing the coffee we serve, and that includes giving back to the farmers who grow such a wonderful product for us to enjoy. We’re looking forward to sharing this message with our customers and seeing how our donation is supporting Send a Cow projects in Rwanda.”

– Martin Brok, president, Starbucks EMEA

During the Coffee + Cows project, From 27 July to 6 September 2017, Starbucks will be donating 50p from every sale of at-home coffee sold in stores, including bags of whole bean coffee, espresso capsules and VIA, to a maximum value of £100,000. Customers will also see the Send a Cow partnership displayed on Starbucks Chilled Classics range of chilled coffees, found in supermarkets and local convenience stores, until October.

Through the partnership Send a Cow and Starbucks will:

  • Support over 3,000 people to have access to a reliable food source, improved nutrition and the help to step-up out of poverty
  • Provide over 2,300 hours of training that will teach essential skills in sanitation, gender equality, agronomy, sustainable farming practices and entrepreneurship
  • Provide life changing resources of livestock (cows, goats, chickens), tools, fruit trees and seeds

Send a Cow CEO, Paul Stuart said: ‘‘We have built a fantastic partnership with the team at Starbucks and we are delighted to launch the new Coffee + Cows project today. Our two organisations share many of the same values and commitment to supporting smallholder farmers and a responsibility to encouraging sustainable practices. We are looking forward to working together to implement real change to communities in Rwanda.’’

If you would like to contribute to the Hay’s Galleria Starbucks team’s fundraising initiative, you can do so via their JustGiving page.

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