In the wake of the Cambridge Analytica and Facebook scandal, one social media platform is pioneering an advert free experience while promising not to mine and sell your personal data. And today, Vero have launched a new feature which shows users how much time they are spending on the service.
In a post on their website, Vero said: “As an advertising free platform, we don’t view addiction to our service as a measure of success. We want Vero to enhance your life, not detract from it.
“That’s why we stay away from using methods like sending notifications about things we ‘think’ you may be interested in just to get you back into the app.
“Whilst Vero has not been designed to be addictive, digital addiction is rampant and many of us struggle to find a balance when using technology – particularly social apps.”
This new feature is meant to make users more mindful of the time they spend online and it is a luxury Vero can afford as their lifeblood isn’t subscriber usage metrics which convince advertisers to use a particular platform.
Vero has taken a slightly different route to other social media platforms by making users choose who sees which posts before they are published. Whether it’s a photo, a song, a book or movie recommendation, a cool restaurant or a great article, with Vero you can naturally choose who sees what.
The app allows you to share photos, links, music, movies, places and books to privately categorised contacts designated as either ‘close friends’, ‘friends’ or ‘acquaintances’.
It also has an instant message facility and allows you to cross post to Facebook and Twitter.