De La Rue and OPTEL agree to new strategic partnership to tackle increasing demand in the brand protection market

De La Rue

De La Rue and OPTEL have announced a strategic partnership to address the growing threat of global counterfeiting.

De La Rue is the global leader in anti-counterfeit solutions as well as the world’s largest printer of both currency and passports.  OPTEL is the leading provider of end-to-end traceability systems for diverse industries. The company’s renowned solutions help stop product counterfeiting, particularly in the pharmaceutical industry ─ the most mature and regulated brand protection market.

The strategic partnership between De La Rue and OPTEL will leverage an unparalleled level of knowledge, capability and global reach to offer brand owners solutions which ensure product visibility and authenticity from manufacture to the end consumer.

The combination of De La Rue’s expertise and OPTEL’s unique serialization software will enable new anti-counterfeiting solutions, making the nature of this partnership technological as well as strategic.

Through this partnership, the companies will collaborate closely on new product development and broad customer engagement in order to further fight counterfeiting and protect brands. The cost of counterfeiting in 2017 is estimated to be $1.2 Trillion and growing, according to Research and Markets, so developing new products to address this is vital for both business and the consumer.

Speaking about the partnership, Martin Sutherland, De La Rue’s CEO, said:

“A key part of De La Rue’s strategy is growth within the Product Authentication market.  Following the acquisition last year to create De La Rue Authentication Systems, this partnership with OPTEL further enhances the skills and capabilities to accelerate our ambitions in this sector.”

Louis Roy, President of OPTEL added:

“OPTEL has always been an innovative and customer-centric company, so we are always pleased to use our technologies to help develop something new that will create value. The capability fit between our two companies is very clear. Beyond that, we are excited about this opportunity because we share a common belief in responsible and sustainable business.  Our complementary technologies and shared values make me confident that this partnership will flourish.”

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