A group of British musicians have arrived in Kenya following an overnight journey via Ethiopia as part of a tourism promotion for the country.
The band, Chasing Deer, were flagged off in London by Kenya’s Acting High Commissioner to the UK Grace Cere on Friday after collecting their visas, prior to traveling to East Africa under the banner of “How well do you know Kenya?“
A brainchild of the Maasai Cultural Art founded by Diana Badia, the project was started three years ago as a new model of marketing the country.
“It is an ambitious mega campaign project that aims to market Kenya cultural tourism, gap year and material culture. It involves young cultural ambassadors traveling from Kenya to the UK on a cultural tour to promote (the country),” said Ms Badia.
Before leaving the UK, vocalist Rob Hodkidson said that he is looking forward to performing in Kenya, during the two month tour as it is a great place for cultural touris, gap destination and material culture.
While in Kenya, they will play at the Kenyan National Music Festival and meet high ranking national ministries of Culture, Education and Tourism. They will also meet with permanent presidential music commission as well as Nairobi and Homa Bay counties and hope to see British High Commissioner Nic Hailey and the British Council during their time in East Africa.